From being a "market follower" in the electronic components industry for the first time, to being a "challenger" with a foothold, and now becoming a "leader" of independent brands in the industry. Anhui Fujie Electronic Technology Co., Ltd. (hereinafter referred to as Fujie Electronics) closely follows the pace of industry development, relying on the enterprise development strategy of "quality assurance, technological competition, production capacity satisfaction, and service follow-up", adhering to a high positioning, benchmarking with the international market, innovation driven, people-oriented, and comprehensively enhancing the competitive advantages of the enterprise and products. In recent years, it has frequently attracted the attention of peers and the media, becoming the focus of the industry.
It is worth noting that in August 2021, Fujie Electronics added a new car gauge resistor production line in its second phase of capacity expansion project in accordance with its development strategy and market development needs; Carry out research and production of automotive electronic components; And officially put into production for the market before the end of the year. This marks the official entry of Fujie Electronics into the field of automotive electronic components. In the industry's view, facing the increasingly hot environment of the current new energy vehicle market, Fujie Electronics' layout of the automotive resistance production line this time is not only the improvement of its own product system, but also the further enhancement of the market share of independent brands in the automotive electronic component market, promoting the new development of independent brands.
It can be said that as the most market-oriented electronic component enterprise in China, Fujie Electronics has become a model for industry development. Therefore, it is natural for it to receive industry attention and discussion.
The process of localization is accelerating, and the market is entering. Independent brands are developing rapidly
The "Action Plan" released by the Ministry of Industry and Information Technology of China in 2023 requires that the total sales of electronic components in China reach 2.1 trillion yuan. Electronic components and semiconductors have always been highly interconnected industry sectors, and the current favorable policies are expected to usher in explosive opportunities in the field of electronic components. With the evolution of brand localization accompanied by consumer upgrading, coupled with the changes in the past industrial system and production relations caused by the new energy revolution, niche markets such as automobiles, industrial control, and medical equipment, which were previously relatively high-end for the domestic electronic supply chain, have begun to accelerate localization due to the market capacity driven by the increase in domestic consumption power. It is recommended to focus on automotive electronics, semiconductors, passive components, semiconductor displays, and other fields with strong product upgrading and domestic substitution potential in the electronic industry chain.
Developing Automotive Resistors to Enhance Brand Market Competitiveness
New energy vehicles are currently one of the important battlefields in the electronic component market, and domestic supply chain independent brands are emerging. Compared to the relatively weak competitive landscape of Chinese car companies in the traditional fuel vehicle market, due to the disruptive innovation of new energy vehicles, the power system of cars has undergone disruptive changes. With leading competitiveness in the upstream power battery industry chain and the rapid rise and development of domestic new energy vehicle brands, domestic independent brands of electronic components have also ushered in the best market intervention opportunities.
Seize opportunities and scientifically layout; Enhance competitiveness and promote Chinese brands
"Presenting top-notch products to users and keeping China's smart manufacturing synchronized with the world," said Zhou Haisheng, General Manager of Fujie Electronics, in a media interview. He has set his sights on the world and laid out the development chessboard of Fujie Electronics with the concept of doing the best if you want to do it.
After conducting sufficient market and enterprise development strategies, the company has decided to decisively form an international R&D team while conducting extensive product updates, with the aim of developing high value-added products at the international level.
As a private high-tech enterprise that has been developing, producing, and selling electronic components for many years, Fujie Electronics has complete product specifications, large production scale, and the ability and conditions to meet the current market development needs. At the same time, it is also the responsibility to shoulder the banner of the development and rise of independent brands.
Fujie Electronics has been taking continuous actions in recent years. Since 2020, Fujie Electronics has launched multiple expansion projects, including the construction of a 10 billion yuan production capacity base project in the first phase of Fujie Electronics in 2020. In August 2021, its second phase of capacity expansion project, Vehicle Gauge Resistor, has also been successfully put into operation. "Some of the achievements made this year are due to Fujie Electronics' commitment to technological innovation, adherence to the new energy strategy, and the fact that Fujie Electronics has a management team that makes quick strategic decisions, which has created a situation where Fujie Electronics' enterprise is rapidly developing and growing, and market orders are very hot."
Those who aspire often take the action of "if they don't make a name for themselves, they will make a big name for themselves; if they don't fly, they will make a big name for themselves". As a representative enterprise of domestic electronic component independent brands, Fujie Electronics continuously benchmarks its products with international standards, innovates and innovates, and its manufacturing capabilities with international standards. It also cites new standards and technologies, and continues to strive for market service upgrades. With confidence in its own quality, technology, standards, brand, and service, it strides towards the threshold of the new era.