At the 2022 Development Strategy Conference of Anhui Fujie Electronic Technology Co., Ltd. (hereinafter referred to as Fujie Electronics) held at the end of 2021, Zhou Haisheng, General Manager of Fujie Electronics, proposed that Fujie Electronics will officially launch the newly planned MLCC product line based on the addition of the automotive resistance series product line in 2021, and achieve mass production in 2022. By firmly implementing the company's development plan and strategic layout, steadily promoting the construction of product systems, achieving diversified product coverage, and further enhancing the core competitiveness of Fujie Electronics in domestic and international markets, we aim to build the international brand value of Fujie Electronics.
General Manager Zhou Haisheng stated at the meeting that Anhui Fuxin's two major business units, Fujie Electronics Business Unit, currently mainly produce SMT thick film resistors, thin film resistors, alloy resistors, ultra-low resistors, automotive gauge resistors, anti vulcanization resistors, etc., as well as Anhui Fuxin Semiconductor Technology Co., Ltd. (referred to as Fuxin Semiconductor) Business Unit, which mainly produces diodes, transistors, MOS, power management ICs, etc. The products of Anhui Fuxin brand have been widely used in many emerging and high-tech fields worldwide, such as microelectronics, computers, photovoltaics, new energy, and automotive. However, ceramic electronic component products still have shortcomings, and MLCC is one of the largest and fastest developing chip components in the world. As an essential component, MLCC is also known as the rice of the electronic industry. Therefore, Fujie Electronics plans to complete the construction of the MLCC product line in the 2022 product line plan.
In the meeting, the market leader of Fujie Electronics provided a detailed analysis based on the current situation and future development trends of the MLCC product market.
The MLCC product market has broad prospects, and the addition of new products will increase the competitiveness of enterprises in the market
From the perspective of industry trends, the traditional electronics industry, including the IT industry, communication industry, and video industry, intersect and integrate with each other. In the era of mobile internet, the functions of home appliances and PCs have been integrated into intelligent communication terminals. The development of intelligent terminals requires ultra micro electronic components, and MLCC is one of the most important products. This layout of the MLCC product line will greatly increase Fujie Electronics' comprehensive competitiveness in passive components and provide customers with one-stop supporting services.
As a fundamental component of electronic products, MLCC has the advantages of small size, wide frequency range, and long service life. It is one of the largest and fastest developing passive components in the world, widely used in industries such as automatic control instruments, computers, mobile phones, digital home appliances, and automotive electronics. Since 2017, the overall supply of electronic components in the market has been in short supply, with MLCC being particularly out of stock. Especially in recent years, with the development trend of lightweight smartphones and electronic and intelligent cars, the demand for ultra micro MLCC will continue to increase, and the industry demand will continue to grow by about 10% -15% annually.
MLCC product line is imperative, shouldering the mission of domestic independent brand industry
The MLCC industry is almost monopolized by the Asia Pacific region, and there are obvious regional characteristics in the distribution of technology and production capacity. Japanese manufacturers rely on their technological advantages to produce small-sized, high capacitance products, while mainland manufacturers mainly produce medium to large-sized, low capacitance products. The technology and scale of mainland manufacturers are relatively backward, and the gap between them and Taiwan is gradually narrowing. But overall, there is still a way to go. In the current overall demand market, the domestic market is also constantly expanding, especially China, which has a good innate advantage in production environment. Compared to Japan and South Korea, China has more advantages in labor costs and energy supply. As the main global MLCC production location, China has also brought a good development environment to the Chinese MLCC industry to a certain extent.
Therefore, as a representative enterprise aspiring to become a domestic independent brand, it should shoulder the industry mission of a national brand. While adding production lines, it should also simultaneously upgrade the industry's technology and research and development reserves, striving to reach the international advanced level as soon as possible and further enhance the influence and competitiveness of independent brands in relevant markets. After the addition of the MLCC product line, Anhui Fuxin's two major business units, Anhui Fuxin Semiconductor Technology Co., Ltd. and Fujie Electronics, will also cover electronic components such as resistors, capacitors, diodes, transistors, MOS transistors, and power management ICs, completing the core layout of the product system.
In the next 3 years, expand the market share of MLCC products and continuously improve the product line
Finally, Zhou Haisheng, General Manager of Fujie Electronics, summarized and explained:
The addition plan of Fujie Electronics MLCC product line this time shoulders a major mission. We need to fully seize market opportunities and strive to deliver a perfect answer to the industry and market with faster and better results! In the short-term plan for the next three years, Fujie Electronics will continue to expand its MLCC product share, improve its new product line layout, and truly build Fujie Electronics into a distinctive national brand of high-quality domestic components.