On July 11, 2025, FOSAN Technology's mid-year summary meeting of the Marketing Department was grandly held. Facing the wave of technological transformation towards high precision and miniaturization in the global electronic components industry, the meeting, with "strategic upgrading, customer breakthroughs, and product focus" as the main line, systematically reviewed the achievements in the first half of the year, deployed the work plan for the second half of the year, and built consensus for striving to enter the first tier of global chip resistor manufacturers.
The meeting took the development history of the Communist Party of China as a mirror, and profoundly explained the strategic significance of "reform and focus": in 1935, the Red Army, at a critical moment of life and death, established a new line through the Zunyi Conference, and finally achieved the expansion from 30,000 troops to 4 million troops.
Drawing from the century-old wisdom of the Party, FOSAN put forward a strategic leap from "domestic substitution" to "a world-class resistor benchmark brand"; it will build a management service system featuring "extremely fast speed, extremely high standards, extremely simple actions, and extremely great results", and seek breakthroughs in four dimensions: service (practicing Chaoyang culture), manufacturing (extreme cost control), technology (high-end product breakthroughs), and digitalization (intelligent manufacturing), so as to set the direction for development.
In the first half of the year, the marketing team led by Deputy General Manager Guo Jialing, Director Lin Shaojie, Director Zeng Hao, and others delivered an impressive report card. The marketing team worked together and achieved all-round breakthroughs in market layout, customer development, business tracks, and brand coordination.
Based on the review results of the first half of the year, the marketing team conducted in-depth discussions on "how to focus on overcoming challenges and improving efficiency", clarified the core direction for the second half of the year, and is determined to show the courage to blaze a new trail, continue to forge ahead, and keep creating sales growth.
Finally, Chairman Guo Yangui pointed out that as the global electronic components industry enters the "era of meager profits" today, FOSAN's development has drawn wisdom from the reform and opening-up policy of "crossing the river by feeling the stones", and is exploring an independent development path in the "deep water area of domestic brands". The current market environment is like sailing against the current. Only with the determination of "not returning until we break through the enemy's stronghold" can we break through the encirclement. We should first do one thing well. If one thing is done well, everything else can be done well. He called on the Marketing Department to take "focus" as the core, "customer breakthroughs" as the starting point, and "fine management" as the guarantee in the second half of the year, and sprint at full speed towards the goal of "the world's leading brand of chip resistors". As the conclusion of the meeting goes, "If you believe, believe deeply; if you love, love deeply". This belief and love will drive FOSAN to advance from "a new force in China" to "a world benchmark", and write a new chapter of "Made in China, Intelligent in China" in the global electronic components track.
